Our Designers: A Collection Curated With Intention.
Every designer at Bliss Bridal is selected for a reason.
Rather than filling our boutique with hundreds of gowns, we've curated a collection that reflects the modern bride — refined silhouettes, thoughtful details, exceptional craftsmanship, and styles that feel as timeless as they do current.
From clean and minimalist to romantic and fashion-forward, each designer brings a distinct perspective while sharing the same commitment to quality, fit, and effortless beauty.
DESIGNER
Watters
At Bliss Bridal, we are proud to carry two distinctive collections from Watters, each designed for a unique bridal style.
Locket by Watters is created for the modern, fashion-forward bride who loves contemporary design and effortless sophistication. Featuring clean lines, modern necklines, pearl embellishments, and romantic details, this collection offers a stunning range of silhouettes, including sleek fit-and-flares, timeless A-lines, and dramatic ball gowns. Locket by Watters is perfect for brides seeking a look that feels both current and timeless.
Willowby by Watters is designed for the free-spirited, bohemian bride. Known for its whimsical details, soft fabrics, flowing silhouettes, and ethereal charm, Willowby embraces effortless romance and individuality. These gowns are perfect for brides who love a relaxed yet elevated aesthetic with beautiful movement and artistic details.
Whether your style is modern and chic or romantic and bohemian, the Watters collections at Bliss Bridal offer thoughtfully designed gowns that celebrate every bride's unique vision.
DESIGNER
Colby John
Colby John Bridal is a designer based in Minneapolis, Minnesota, known for creating modern, customizable wedding gowns that celebrate the individuality of every bride. Understanding that no two brides are alike, Colby John offers extensive customization options, allowing each gown to be tailored to your unique vision.
At Bliss Bridal, we proudly carry the Canvas Collection, featuring clean lines, chic silhouettes, and timeless designs crafted from luxurious, high-quality fabrics. We also carry the Novel Collection, a thoughtfully curated line inspired by the idea that every bride has a story to tell. Blending innovation with romance, these gowns are designed to accompany brides into the next chapter of their lives, celebrating both who they are and who they are becoming.
Colby John's designs have been featured in Elle UK, showcased during New York Fashion Week, highlighted in Bridal Buyer Magazine, and recognized by leading publications throughout the bridal industry.
DESIGNER
Allure Bridals
Allure Bridals is an award-winning bridal designer renowned for creating beautiful gowns that blend timeless elegance with modern sophistication. Known for exceptional craftsmanship and attention to detail, Allure gowns feature luxurious fabrics such as satin, lace, English net, intricate floral appliqués, elegant beading, and delicate embroidery.
With a wide variety of silhouettes and styles, the collection offers something for every bride, from sleek, contemporary designs and fashion-forward details to romantic ball gowns and classic bridal looks. Whether you're drawn to modern minimalism or timeless elegance, Allure Bridals delivers beautifully crafted gowns designed to make every bride feel confident, radiant, and unforgettable on her wedding day.
DESIGNER
Smitten by Bliss Bridal
Smitten by Bliss Bridal is Bliss Bridal's exclusive private-label collection, thoughtfully curated for the modern romantic. Inspired by some of the world's most beautiful and enchanting destinations, each gown is named after a city that embodies its unique personality, style, and spirit.
From the timeless elegance of Vienna and the artistic charm of Giverny to the romance of Verona, every gown tells its own story. The collection celebrates love, adventure, and the unforgettable places that inspire us, allowing brides to connect with a design that feels as meaningful as it is beautiful.
Featuring a carefully selected range of silhouettes, luxurious fabrics, and timeless details, Smitten by Bliss Bridal offers exceptional quality and style at an accessible price point. Whether you're dreaming of a sleek and sophisticated look, a romantic lace gown, or a statement-making silhouette, each dress is designed to make you feel confident, beautiful, and completely smitten on your wedding day.
Just as every city has its own character and charm, every Smitten by Bliss gown is created to celebrate the individuality of the bride who wears it.
Your Dress. Your Experience.
Appointments are intentionally limited to preserve a personalized experience for every bride. We recommend reserving your appointment early, especially during busy fall and spring bridal seasons.